The viral Dubai chocolate first captured public attention with its luxurious, thick texture and unique pistachio filling.
This unique confection was originally difficult to find outside Dubai, but quickly became a social media darling as influencers shared their taste tests and experiences.
The price tag only seemed to increase the appeal, making Dubai chocolate a highly sought-after treat. Now it has reached the shores of South Africa and consumers are not impressed with the price, as reported by East Coast Radio.
An expensive indulgence – is it worth it?
TikTok user Olivia Dennis recently shared her excitement about discovering Dubai chocolate at a local Dischem store.
In her video, she tries the chocolate with a friend on camera, with both having high hopes for the R400 treat. With each square costing R100, they both agreed that the taste was indeed rich and satisfying.
“For $400, it tastes better than $400,” her friend joked, reinforcing the high expectations people have for this expensive treat.
Mixed reviews about the taste of Dubai Chocolate
Despite its viral status and significant cost, the Dubai chocolate has received mixed reviews. While Dennis enjoyed her tasting experience, other social media users have noted that the chocolate is comparable to more affordable treats like KitKat.
One TikTok user noted that while the texture and taste were pleasant, the high price made it a one-time purchase. This sentiment reflects the division among fans: some swear by the decadence, while others find it overhyped.
The unique ingredients and appeal of Dubai Chocolate
The pistachio-filled Dubai chocolate stands out mainly for its high-quality ingredients, such as the kunafa puff pastry and the pistachio paste.
This combination has attracted chocolate lovers looking for something unique. With Dubai chocolate now available directly from Dischem, fans who previously missed it can finally taste it without international shipping.
However, the question remains: will the taste justify the high price for South African consumers?
A one-time splurge?
Now that Dubai chocolate is available at Dischem, it’s easier than ever to try it, albeit at a premium price. While this may not be the R1,000 price tag of its early days, R400 is still an amount that many consider high for a chocolate bar.
Whether it’s a one-off splurge or a new favourite, the arrival of Dubai chocolate offers South African fans the chance to enjoy a viral sensation. So, will you give it a try – or will the price keep you away?
Are you willing to pay €400 for this chocolate?
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