Italian startup Translated launches Lara, an AI-powered translation tool that rivals Google Translate, GPT-4o

Rome-based Translated, a provider of AI-powered language solutions, announced Lara on Monday as an official translation AI platform for individuals and teams.

The enterprise edition is scheduled for release in the first half of 2025.

The announcement comes three years after raising $30 million in funding led by private investment house Ardian in 2021.

Image credits: translated

Lara: Outperforms Google Translate, DeepL, and OpenAI’s GPT-4o

Trained using 1.2 million Nvidia GPU hours, Lara formulates her translation choices using the largely curated Translation Dataset, a collection of 25 million real-world translations by top professional translators.

It includes machine-generated translations, reviewed and refined by professional translators, recording errors, corrective feedback and reasoning during disagreements.

Based on the project, users can also instruct Lara on the relevant style for a translation, whether it is fluent, faithful or creative.

According to the company’s claims, Lara outperforms popular machine translation systems when compared to popular machine translation tools including Google Translate, DeepL and OpenAI’s GPT-4o, tailored for translation.

The Italian company says Lara consistently demonstrates superior accuracy, makes fewer errors than average professional translators and approaches the singularity of the language.

Translated believes that soon the top 1 percent of professional translators will spend as much time reviewing AI-generated translations as they do those of other translators.

They expect to reach language singularity in 2025, when a new and more powerful version of Lara is launched.

“Lara is an important milestone in our mission to help everyone understand and be understood in their own language,” he says Marco Trombetti, co-founder and CEO of Translated.

Lara is now accessible for personal and professional applications in the most in-demand languages ​​worldwide (English, French, German, Italian, Japanese and both Simplified and Traditional Chinese) with a plan to support all 200 languages ​​already covered by Translated solutions .

“Language has driven human evolution, allowing us to understand each other, work together for a better future, and evolve faster than any other species. Based on our experience with clients, as technology approaches human standards, we estimate growth in demand for both AI-powered translations (100x) and human translations (10x). By supporting global understanding, Lara is helping us move forward into the next phase of human evolution,” says Trombetti.

Translated: helping to understand and be understood

Founded in 1999 by linguist Isabelle Andrieu and computer scientist Marco Trombetti. Translated is a language services provider and a pioneer in the use of artificial intelligence (AI) to support professional translators.

In 2017, the company created commercial context-adaptive machine translation (MT) with ModernMT in 2017.

Today, the company’s work is used by clients around the world, including Airbnb, Uber and Glovo, and is recognized by IDC Marketscape, CSA Research and Gartner as a leader in AI-powered translation technology.

Translated uses ModernMT and Lara to combine the skills of more than 500,000 native-speaking professional translators with fast machine translations. This allows them to handle complex localization projects.

Currently, Translated provides fast, reliable and high-quality translations to more than 300,000 customers in 200 languages ​​and more than 40 subject areas.