The Allos Hof-Manufaktur mit Sitz in Bremen sells products including one under the names Marke Allos and other under the names Cupper, Tartex and Little Lunch. The initiative is that all markings will have a “cross-media” character. Viola Bunkowski, Marketing Director of Allos Hof-Manufaktur: “The Zusammenarbeit mit Initiative marks one of the most important reasons for our Unternehmensgruppe. Gemeinsam can with the Werte and Quality of Bio-Lebensmitteln a noch breiteren Publikum näherbringen and our Marken nachhaltig stark. We can enter into a creative partnership that makes our response natural and transparent in communication.”
Bastian Schwärmer, Managing Director of his Interpublic-Holding Gehörenden Agentur Initiative, said “We bring together our passion and expertise in the areas of marketing, technology and environment management, an Ecotones Markenwachstum and the Botschaft rund a Biodiversität and Nachhaltigkeit on verschiedenen Plattformen zu starken – and something that positively influences the Lebensmittelindustrie.”
The Allos Hof-Manufaktur is part of the Ecotone-Gruppe, which is a “European market leader for organic, vegetarian and Fairtrade Lebensmittel”. In 2019, Ecotone was the first European Lebensmittelunternehmen to obtain B Corp certification. Das Unternehmen beschäftigt bound 1,600 Mitarbeiter en hat seinen Hauptsitz in Lyon (France).