These desi designers are more famous abroad than at home. How come?

Nov 08, 2024 09:48 IST

Khadi crop tops in Spain, faux leather hoodies in London, fairytale wedding dresses in the UAE. See how some desi labels are killing it on foreign shores

This is what fashion magazines don’t tell you. Outside the glossy world where Gaurav Gupta, Sabyasachi and Tarun Tahiliani form a triangle, Indian fashion looks different on foreign shores. Smaller designers, relatively unknown in India, are in demand as far away as Russia, Spain, the UAE and the United Kingdom. They make luxurious, sustainable dresses and jackets; chic hoodies and streetwear; and exquisite, custom-made wedding gowns for discerning brides. There is unlearning on both sides: foreign customers see India differently, the designers learn what really works abroad. A look behind the seams.

Shafque Ali's designs from Mumbai have gone to Moscow, Milan and Paris. Shafque Ali’s designs from Mumbai have gone to Moscow, Milan and Paris.

Mumbai designer Shafaque Ali has created abstract versions of ikat. Mumbai designer Shafaque Ali has created abstract versions of ikat. Leon Vaz of Karleo Studio makes wedding dresses and evening wear in India for UAE brides. Leon Vaz of Karleo Studio makes wedding dresses and evening wear in India for UAE brides. Shubh Goyal from Fierce London creates limited edition streetwear for British buyers. Shubh Goyal from Fierce London creates limited edition streetwear for British buyers.